King Estate Winery

Willamette Valley

Willamette Valley Dashboard

Regional Cooperative Tourism Program

RDMOs recognized by Travel Oregon develop and submit regional plan proposals for use of state dollars. By leveraging state dollars along with private and public resources, the RDMO’s work with Travel Oregon to bolster Oregon’s tourism economy. Learn how dollars are being spent in the Willamette Valley.

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Travel Matters in the Willamette Valley

Hear from our partners about why travel matters to their communities and their businesses.

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Polk County

Communities Powered by Tourism

While Polk County has many visitor-worthy attributes, the visitor too often experiences it as a place to drive through on the way to somewhere else, perhaps worthy of a brief day trip at best. Through increased regional collaboration and strategic investment, the Polk County Rural Tourism Studio galvanized community leaders to hone and implement ideas that had been simmering for years, as well as to create new visitor experiences.

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