Willamette Valley

Visitors spend $2 billion in the Willamette Valley, which leads to the direct employment of 22,600 locals.

In the Willamette Valley, farms, vineyards and forests reign supreme. This is a region where trails wind through old-growth forests to surging waterfalls and epic vistas, wine grapes grow on verdant rolling hills and scenic backcountry roads are dotted with historic covered bridges. These communities are tight-knit and chock-full of artisans. It’s easy to see why the region lures visitors from near and far.

Looking for more? Get to know your local Destination Management Organization (DMO) and learn about the Regional Cooperative Tourism Program.