Tourism Economics, a company that specializes in travel data and forecasts, has provided Travel Oregon with data on international visitor volume and spending since 2016. This new report aims to provide details on the interests and behaviors of international tourists from key markets during 2024, visitation and spend recovery post-COVID, as well as provide forecast data through 2030.
Key findings are summarized as follows:
- International travel spending in the US continued to recover during 2024. Adjusted for inflation, spending was still 15% below its 2019 level during 2024 but is expected to recover above its 2019 level in 2030.
- Our outlook on international travel to the US anticipates disruptions in the near term, as new administration policies and pronouncements are contributing to a sentiment shift in key origin countries that is expected to negatively impact inbound travel. As a result, we expect an 12.6% decline in international arrivals to Oregon during 2025.
- Oregon experienced strong gains in overseas inbound activity during 2024, with a 19% increase in overseas spending, outpacing US growth.
- Oregon’s visits and spending market share of overseas (overseas refers to international, excluding Canada and Mexico) remains strong, but the state has lost Canada market share.
- Canada accounted for 29% of international visitor spending in Oregon in 2024, making it the most important inbound market in the near term. China is estimated to be the second largest origin market, accounting for 8% of spending.
- Asia Pacific markets have been slower to recover, but over time, Asia Pacific is on track to be the most important origin market for Oregon by 2029 in terms of spending.
- Some origin markets have higher leisure visitation shares than others, making these markets relatively more important strategically than overall visitation figures would suggest, such as China, South Korea, and Mexico.
Historic Reports: