Research: All Research

Travel Oregon has partnered with Dean Runyan Associates to provide the Travel Industry with a monthly “Oregon Travel Barometer.” The…

The COVID-19 pandemic had an unprecedented impact on the tourism industry in Oregon. In response, Travel Oregon implemented a strategic…

Our Welcome Center Visitor Count dashboard provides information on the visitors to our Welcome Centers. Our dashboard tracks valuable metrics,…

The Oregon Heritage Commission has released the Economic Impacts and Value of Oregon’s Heritage Organizations and Events report that speaks to the…

Travel Oregon worked with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The report…

Travel Oregon recently hosted a two-part webinar series digging deeper into the recent Vistas Latinas study from MMGY Global to…

Key takeaways: With lower fruit set leading to lower yields and September wildfire smoke impacting harvest decisions, yield per harvested acre decreased by 24% and harvested acreage declined by 6.4% resulting in a 29% reduction in grape production—more than 30,000 tons less than in 2019. The estimated value of wine grape production decreased 34% or…

Using data sourced by UberMedia, a firm that aggregates data from thousands of anonymous mobile devices, this dashboard shows the…

This year has severely impacted Oregon’s tourism industry. Understanding the economic impacts in a timely manner is a key first step in determining recovery efforts. Travel Oregon has partnered with Dean Runyan Associates to analyze and forecast quarterly travel impacts.

The study finds that in 2019 outdoor recreation supported more than 224,000 full- and part-time jobs statewide and generated $9.3…