Research: Culinary and Agritourism Research

The contribution that grape growing and wine make to Oregon’s economy grew by almost $1 billion from 2019 to 2022,…

In agritourism, producers combine farming with some aspects of tourism. Agritourism can take the form of farm-direct sales, education, entertainment, outdoor recreation and hospitality. This study sought to quantify the potential value that agritourism may provide to Willamette Valley farmers and their communities. Based on our surveys, farmers offering agritourism may earn 50% of their…

This work is supported by Critical Agriculture Research and Extension (CARE) grant no. VTN32556 from the USDA National Institute of Food and Agriculture. We are grateful to the many farmers who took time to complete the survey.

Key takeaways: With lower fruit set leading to lower yields and September wildfire smoke impacting harvest decisions, yield per harvested acre decreased by 24% and harvested acreage declined by 6.4% resulting in a 29% reduction in grape production—more than 30,000 tons less than in 2019. The estimated value of wine grape production decreased 34% or…

This report is an excerpt of a larger study and summarizes participation in culinary experiences and the extent to which…

The study was conducted to assess regional reputation associated with Oregon wine and to increase understanding of factors associated with…

This study was designed to explore a number of aspects related to Oregon visitors’ shopping and dining experiences.