The 2025 Oregon Visitor Profile study was completed in collaboration with Future Partners. This study features data from Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics. This study offers insights into the Oregon visitor experience from multiple perspectives such as origin (e.g., out-of-state visitors vs in-state visitors), destination (e.g., Portland region visitors), or by type of traveler (e.g., visitors who engage in outdoor recreation activities).
2025 Regional Reports:
Coming soon
Additional Resources Related to the Findings of the 2025 Study:
Visitors that engage in Native American Tourism Experiences (preliminary findings)
What we’ve learned: 2022 Oregon Visitor Profile
The 2022 Oregon Visitor Profile study was completed in collaboration with Future Partners (formally Destination Analysts), the Port of Portland and DMOs from across the state. This robust survey features data from over 15,000 Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics.
Regional Reports:
- Central Oregon
- Eastern Oregon
- Mt. Hood and the Columbia River Gorge
- Oregon Coast
- Portland Region
- Southern Oregon
- Willamette Valley
Additional resources and presentations related to the findings of the study are available below:
- Oregon Visitor Profile 2022 Dashboard
- 9 Key Learnings About Oregon Visitors and What it Means for the Future
- Watch the 2022 Oregon Visitor Profile webinar
