The purpose of this study was to gain a better understanding of the size and characteristics of the adventure tourism market segment. Bicycle travel is a key component of adventure travel and continues to grow as part of the travel market in North America and beyond. Understanding adventure traveler preferences and trends, such as those outlined in this report can impact the design and development of attractive tourism products and services for this market.
Adventure Tourism Market Report: 2009, George Washington University, Adventure Travel Trade Association & Xola Consulting
August 1, 2010