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Mt. Hood Area Visitor Profile Study: 2018

This report presents the final results of a visitor survey conducted for Travel Oregon and Mt.
Hood Territory by RRC Associates between March and June, 2018. A total of 995 visitor
intercept survey were conducted at a variety of locations throughout the Mt. Hood region.
Survey results generated from the 2018 sample of respondents interviewed have a margin of
error of approximately +/- 3.1 percentage points calculated for questions at 50 percent
response.

Roughly 18 different survey locations were grouped into four major locations for analysis:
Estacada, Sandy, Ski Resorts, and Other Highway 26 Locations (see table below). Consideration
was given to representing a wide distribution of locations throughout the region, as well as the
optimal locations for intercepting visitors.