Snow Sports Industries America Participation Study (2019-2020)

The SIA Participation Study 2019-2020 is a comprehensive look at participants in winter sports across the 2019-2020 season including: skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. The study highlights a general cumulative view of winter sport participation and demographics, in addition to further in-depth analyses of each winter sport activity. It covers participant demographics, frequency, regional representation, crossover activities, and more. The SIA Participation Study 2019-2020 is produced in collaboration with the Physical Activity Council (PAC), a partnership of eight major trade associations in U.S. sports, fitness, and leisure activities. Surveys were carried out with a nationwide sample of individuals and households during 2019 and the beginning of 2020. The total panel is representative of the U.S. population for people ages six and older. A full description of the research methodology is found at the end of this study.