Travelers from Oceania (Australia and New Zealand) have recognized that Oregon has great assets, such as abundant natural beauty, adventure activities and amazing culinary, wine and beer industries.
Oregon is also well positioned for this market because it’s between California and Seattle, which are both desirable markets for visitors from Oceania.
Australian travelers in particular are interested in the neighboring states of Washington, California, Idaho, Montana and Wyoming.
Travel Oregon has hired in-country representation for the Oceania markets and invested in them due to increased inbound growth, as reflected by VisaVue® research, top media inquiries and qualified Pow Wow leads.
Travel Oregon employs a travel trade manager who oversees the organization’s travel trade sales and marketing efforts in domestic, Canadian and Oceania markets.
About the Video: This is an inspirational video used in Australia for educational purposes.