The Value of Tourism
Travel and tourism in Oregon is a $10.9 billion industry that directly employs 100,000 Oregonians.
In 2021, the Oregon travel economy recovered much of what was lost in 2020. Strong demand for overnight accommodations and increased commodity prices led to large gains in visitor spending. Based on the U.S. Travel estimated impacts, Oregon is faring better than the U.S. recovering to 85% of 2019 travel spend compared to 78% for the U.S. (U.S. Travel). Oregon continues to outpace the U.S. in visitation and spending for both international and overseas travel. All in all, tourism spending in Oregon saw its ninth consecutive year of strong growth.
Learn more about the economic impact of tourism in Oregon.
On October 13, 2022, an advocacy panel sat down to discuss more about the value of the tourism industry. Watch it here:
Together, we can do something even greater.
$10.9 Billion
Visitor Spending
100,000
Oregon Jobs
$1.2 Billion
State & Local Tax Revenue
Community Case Studies
Communities Powered by Travel
The Communities Powered by Travel video series highlights participants in the Oregon Tourism Studio — a robust training program designed to assist rural Oregon communities in tourism planning, development and management to support their continued economic revitalization.