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The Umpqua Valley Rural Tourism Studio focused on the communities of the Umpqua Valley region in Southern Oregon.

Now that you have a sense of visitor interests, market trends and the range of possible activities, the next step is to assess how agritourism fits your skills and interests, your property, and the marketplace. When you’re done, you’ll have some specific ideas to research and develop. Later in Section V: Developing a Business Plan, you’ll find…

Now that you have some preliminary agritourism business ideas, you’re ready to navigate the maze of legal and regulatory permits required to operate. This chapter is designed to provide the information needed to successfully tackle this challenge without hitting too many obstacles. In Oregon, the first and most complex factor to consider is statewide land-use…

Agritourism can help your farm or ranch reduce its operating risks, by diversifying your income sources and your customer base. But risk can’t be totally avoided in life, no matter what you do. Agritourism provides no exception. There are certainly, however, steps you can take to minimize risk and protect yourself and your farm and…

Sure, you have an agritourism idea for your business, but do you have a business plan? And do you need a written plan? It depends. The format for your business plan can vary greatly. If you’re seeking outside financing, you will likely need a formal, comprehensive business plan, for which there are many guides. If…

Marketing is simple: Determine the most likely customers for your product or service; communicate what you offer in terms of what your customers value; deliver what you promise and delight your customers, who will recommend you to others; price your offerings for a profit; and do it all with a smile! No wonder it can…

A great visitor experience not only satisfies the soul –in an era of lightning-fast communication via social media, happy visitors can be extremely valuable ambassadors for your products and services. They can also become friends! This section of the handbook contains resources for great customer service, as well as guides to creating specific types of…

Working together with others – both the obvious partners and more unusual candidates – can help you build a successful and resilient agritourism product or service. Partnerships among similar businesses, such as farms in a particular area, can generate economies of scale for marketing. Partnerships with other hospitality operations, such as chefs, outfitters and guides,…

From June 2016 to February 2017, the Oregon Outdoor Recreation Initiative leadership team worked to develop a 15-year vision, critical five-year outcomes, and two-year strategies for expanding access to outdoor recreation and increasing the economic impact and sustainability of Oregon’s outdoor recreation industry. Travel Oregon shared draft versions of the vision, outcomes, and strategies during…