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Oceania

Travelers from Oceania (Australia and New Zealand) have recognized that Oregon has great assets, such as abundant natural beauty, adventure activities and amazing culinary, wine and beer industries. Oregon is also well positioned for this market because it’s between California and Seattle, which are both desirable markets for visitors from Oceania. Australian travelers in particular…

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Asia

Oregon has targeted the Japanese market for many years. Trends indicate that younger Japanese travelers are beginning to explore the fly-drive product. However, most Japanese travelers visit Oregon in groups. Student groups continue to be an important market, as they typically enjoy a home stay and book hotels for arrival and departure nights. The tours…

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A person walks along a grassy coastal cliff, overlooking ocean waves and rock formations, with distant hills silhouetted against a warm sunset sky.

Oregon Travel Barometer

Travel Oregon has partnered with Dean Runyan Associates to provide the Travel Industry with a monthly “Oregon Travel Barometer.” The Barometer is a quick-read dashboard of key travel indicators designed…

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Oregon Visitor Report: 2009, Longwoods International

The purpose of the study was to research the size and structure of the overnight visitor market for Oregon during the 2009 travel year. The report includes: an overview of…

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Oregon Travel Impacts: 1991 – 2018, Dean Runyan Associates

The purpose of the study is to document the economic significance of the travel industry in Oregon. The report describes the economic impacts of travel to and through the state…

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Impact Oregon: 2009, Oregon Business Magazine

Oregon Business Magazine publishes "Impact Oregon" as a joint effort with the Tourism and Hospitality Consortium to help tell the story of the tourism industry in Oregon.

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Oregon Wine Country License Plates Matching Grant Program

The mission of Travel Oregon is: “A better life for Oregonians through strong, sustainable local economies.” Travel Oregon has established a program to make grant awards available to “tourism promotion agencies for wine and culinary tourism promotion.” A “Tourism Promotion Agency” is defined as: An incorporated nonprofit organization or governmental units responsible for the tourism…

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Vineyard, sprawling in neat rows, covers rolling hills under a pastel sky. Dense forests and a distant farmhouse provide a picturesque backdrop to the lush, green landscape.

Competitive Grants Program

These grant projects support Travel Oregon’s mission of ‘a better life for all Oregonians through strong, sustainable local communities that welcome a diversity of explorers.’  To be eligible for funding, projects must be for tourism purposes and demonstrate a direct tie to the mission of Travel Oregon.

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Sunlight breaks through dramatic clouds, illuminating a vast ocean with gentle waves. The golden light reflects off a sandy beach, where two small figures walk in the serene dusk.

Trade Shows for All Markets

IPW – The U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and the largest generator of travel to the U.S. – it is NOT a typical trade…

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A group of people smile while posing indoors at a travel event. They stand in front of banners reading, "Travel Oregon," "Crater Lake National Park," "Paddle • Bike • Climb," and "Scenic Drives."

Europe Trade Shows

Please refer to the following list for trade show opportunities in Europe. World Travel Market (WTM) – World Travel Market is a vibrant four-day business-to-business event that presents a diverse…

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Five women are smiling and standing together indoors, one holding a glass of red wine. They're wearing conference lanyards, with cityscape and nature posters visible in the background.