Interactive Marketing

The goal of our digital marketing efforts is to engage and interact with consumers in the Oregon brand and use technology to differentiate Oregon from its competitors.  The anchor of all of our digital programs is the flagship site, www.TravelOregon.com.  With more than 6,000 pages of content and 30,000 items of data on everything from events to attractions and outdoor recreation to restaurants, TravelOregon.com is a digital experience that combines rich information, planning tools and stunning imagery to showcase the romance of Oregon.  

Our digital channels include:

- Travel Oregon E-newsletter:  Keeps Oregon top-of-mind through feature stories and editorials, unique escape ideas, suggested itineraries and special promotions and contests. 

- Travel Oregon Blog:  The blog is a a medium for staff, partners, friends and consumers to convey their Oregon experiences through personal stories and narrative enhanced by the presence of rich imagery and authentic video clips.  

- GoSeeOregon.com :  Effort on our part to interact and engage in a dialogue with consumers and is best described as “Amazon.com meets Ebay meets TripAdvisor.”  - Write reviews, rate content, upload vacation photos and interact with other “Oregon enthusiasts."

Key Documents:

*2009-10 Partnership Opportunites - OACVB Meeting December 8, 2008: Presenting partnering opportunities in advance of budget building for 2009-10 time period. Click here to download. (PDF)

*OACVB Handouts - OACVB Meeting December 8, 2008. Click here to download. (PDF)