Advertising Opportunities

Travel Oregon’s advertising is a hook to lure adventurous, curious travelers within our target market to learn more and plan their next Oregon trip through our different marketing channels (traveloregon.com, visitor guides, e-newsletters, social media, etc.).

We primarily tie our advertising communications to our focused two pillar strategy, which:

• Provides a culinary focus during the Fall Bounty campaign and positions Oregon as a premier foodie destination
• Features Oregon’s outdoor recreation stories during the Spring Adventurecation campaign to tell the story of our state’s world class outdoor adventure product

We then weave other priority messages like Arts & Culture, Sustainability, and Scenic Byways to these pillars.  All of Oregon’s other events, activities, and travel product continue to be promoted through our other channels (traveloregon.com, visitor guides, e-newsletters, social media, PR, etc.).