Strategic Planning

Every other year, guided by the Travel Oregon 10-Year Strategic Vision, we dive into strategic planning utilizing extensive input from Oregon’s travel and tourism industry, our regional partners, our staff and leading-edge research. The output is a biennial strategic plan to guide our work with key initiatives and measurements—aligning staff, programs and investments around clear strategies.

Travel Oregon is funded by the state transient lodging tax established by the Oregon Legislature in 2003.