2025-2027 Strategic Plan

Next Steps:

June 10, 2025 – Oregon Tourism Commission to consider and adopt final 2025-2027 strategic plan and budget.
July 1, 2025 – 2025-2027 Strategic Plan and budget is in effect.

Full Timeline:

Fall 2024 – To kick off the 2025-2027 strategic planning process, Travel Oregon in partnership with Oregon’s seven Regional Destination Management Organizations (RDMOs), launched the Tourism Industry Partner Survey, so that partners involved in/impacted by tourism had the opportunity to participate and engage in the 2025-2027 strategic planning process. Survey results can be found here.
Nov. 2024 – Travel Oregon staff reviewed survey responses which helped identify and inform strategies for the next biennium.
Feb. 24, 2025 – The 2025-2027 biennium revenue forecast was presented to the Oregon Tourism Commission. Find resources here.
April 2, 2025 – The draft strategic plan and budget was shared with the Oregon Tourism Commission.
April 16, 2025 – Draft plan and budget posted and opportunity for public comment open.
May 7, 2025 – Public testimony on the draft strategic plan shared with the Oregon Tourism Commission. See recording on Travel Oregon’s YouTube.
May 16, 2025 – Draft plan and budget comment period closed.
June 10, 2025 – Oregon Tourism Commission to consider and adopt final 2025-2027 strategic plan and budget.
July 1, 2025 – 2025-2027 Strategic Plan and budget is in effect.