Destination Stewardship
The functions of Destination Development, Grants and Regional Cooperative Tourism Program (RCTP) were combined into a single department called Destination Stewardship. These functions all have programs that are responsible for people, products and places that enrich visitor and resident experiences.
Much of our current work stays the same in providing technical assistance and funding to our regions, communities and industry partners. The products and services currently provided such as training, toolkits and case studies — all those are at the heart of this group. The Destination Stewardship department will enhance our partnership with, and support of, our regions while ensuring alignment and engagement with regional partners in all of our destination stewardship efforts.
• Oversees a team that develops programs and projects aiming to provide world-class visitor experiences in Oregon
• Manages culinary and agritourism development and our statewide agritourism industry working group
• Spearheads visitor transportation strategy and agency participation
• Participates in community-based tourism development and provides follow-up leadership and support to action teams.
Favorite Oregon Activity: Paddleboarding on one of Oregon’s pristine bodies of water… followed up by an in-town local food and beverage walking/biking tour.
• Develop and direct destination stewardship and experience development initiatives and collaborations to support efforts and goals at the destination level.
• Recommend strategies & facilitate programs that integrate Travel Oregon’s stewardship lenses, balancing overlapping and conflicting needs and interests of diverse stakeholder groups.
• Cultivate partnerships and engage stakeholders to leverage resources, build capacity, expand collaborations, and solve for destination challenges.
Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon
• Manages and oversees the Oregon Food Trails Program and Digital Marketing Boost Program in service of small tourism businesses, providing trainings, partnership opportunities, networking and marketing resources.
• Develops tools and resources to support industry partners in learning about and developing product within emerging visitor experience areas.
• Collaborates with internal departments and external agency partners to develop and deploy communications strategies to help solve complex challenges in high-use recreation areas.
• Serves as liaison to Global Marketing team, connecting new product and information coming out of Oregon’s destinations to Travel Oregon’s marketing channels.
Favorite Oregon Activity: Backpacking and alpine lake swimming in the Wallowas.
• Conceptualize, develop, manage and evolve DDEV programs and initiatives
• Develop, manage and/or collaborate on internal and external teams that address complex destination challenges and issues
• Lead planning and execution for a variety of industry events
Favorite Oregon Activity: Sharing Oregon's outdoor beauty with her two kiddos.
• Strategizes and develops Regional Cooperative Tourism Program plans
• Liaises with Regional Destination Management Organizations regarding their execution of regional plans
• Maximizes impact of regional tourism investments
Favorite Oregon Activity: Chanterelle picking, mountain biking and trail stewardship
• Serves as the project manager of the Regional Cooperative Tourism Program
• Liaison between Regional Destination Management Organizations and Travel Oregon departments
• Assists in the tracking and implementation of regional strategic plans
Favorite Oregon Activity: Long walks up tall mountains accompanied by alpine dips
• Administers and monitors Travel Oregon’s competitive and matching grants programs
• Manages the grant application, review and awards process
• Responsible for increasing positive economic impacts of tourism and strengthening Oregon’s diverse local tourism industry through Travel Oregon grants
Favorite Oregon Activity: Exploring the great outdoors and spending time with family in Ashland
• Provides administrative support to the Grants Manager
• Serves as initial stakeholder point of contact for the grant programs
• Tracks and manages data in the grant’s management platform
• Coordinates and attends committee review meetings
Favorite Oregon Activity: Spending time on the coast looking for great glassworks.