2026 Oregon Wine Country License Plates Matching Grants

With funding provided through sales of the Oregon Wine Country license plate, Travel Oregon administers a program to make grant awards available to “tourism promotion agencies” for projects that promote wine and culinary tourism.

Oregon Wine Country License Plates Matching Grant applicants may apply for grants of up to $50,000 per project and may apply for no more than two projects in the same cycle. Each project requires its own application. Applicants must demonstrate a 1-to-1 dollar match with at least 50% of the matching funds being cash funds.

Oregon Wine Country License Plates Matching Grant projects must promote wine and/or culinary tourism.

ELIGIBLE APPLICANTS

Eligible applicants for funding are limited to “Tourism Promotion Agencies” in Oregon.

ORS 320.300 defines “Tourism Promotion Agency” as:

An incorporated nonprofit organization or governmental unit responsible for the tourism promotion of a destination on a year-round basis.
A nonprofit entity that manages tourism-related economic development programs and projects.
A regional or statewide association that represents entities that rely on tourism-related business for more than 50% of their total income.

TIMELINE

Dec. 18, 2025 – Grant Guidelines available
Jan. 20, 2026 (2 p.m. PT) – Online application opens
Feb. 19, 2026 (5 p.m. PT) – Online application closes
May 6, 2026 – Application status notification
Dec. 1, 2026 – Mid-Project Report due (includes updated project status and current budget)
June 4, 2027 – Project completion deadline (grant funds spent)
June 15, 2027 – Accomplishment Report due (includes final budget and proof of spending)

TO GET STARTED

Review the complete 2026 Oregon Wine Country License Plate Matching Grant Guidelines.
Access the online application form between Jan. 20, 2026 and Feb. 19, 2026 here: https://www.grantinterface.com/Home/Logon?urlkey=otc
Applicants who have previously applied for a Travel Oregon Competitive Grant or an Oregon Wine Country License Plates Matching Grant may use their existing password to log on. Once logged into your applicant dashboard, you can access the letter of intent by selecting “Apply” in the top navigation. All other applicants will need to select “Create New Account” to begin.

All applications must be completed and submitted online by 5 p.m. PST on Feb. 19, 2026. All submissions are final. Be sure to triple-check your work prior to submitting the application.