Marketing & Messaging
Marketing
Travel Oregon’s marketing approach will focus on messages that support Oregon’s tourism economy by people having safe trips, following regulations and being prepared. By taking these actions tourism businesses can remain open and our outdoor places will be cared for. Messaging and strategies will focus on these three objectives:
- Safety
- Responsible Recreation
- Business Resiliency
Additional Resources:
- Strategies and examples: How to engage with consumers.
- U.S. Travel’s Emergency Preparedness and Response: COVID-19
- Governor Brown’s Guidance on Face Coverings and Phased Opening Approach
