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View of shops along main street at dusk.
Downtown Albany by Joey Hamilton

Locl Toolkit

Travel Oregon is excited to share a new opportunity to help Oregon travel and tourism businesses optimize their Google Business Profiles (GBP), giving Oregon a competitive advantage as we work to rebuild our tourism industry.

To help make managing your GBP easier, we partnered with Portland-based company Locl to provide Oregon tourism businesses free access to a suite of GBP optimization tools. Locl helps businesses manage GBP profile updates, create offers and events, engage with customer reviews, monitor business performance and act on insights – all in one place and for every location.

This opportunity also aims to help streamline business listing management and add value for partners using the Oregon Tourism Information System (OTIS) as OTIS imports business listing updates from Locl nightly. These tourism listing updates are displayed on TravelOregon.com and across several other partner websites.

Resources for tourism-related businesses

View of shops along main street at dusk.

Take Advantage of Locl

Learn what Locl is and why it’s important.

View of shops along main street at dusk.

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Resources for tourism industry partners

Cyclists unloading bikes from Cogwild tour van.

Help Elevate Oregon

Learn why we need to elevate Oregon across Google's ecosystem.

Cyclists shopping for produce at the Portland Farmers Market.

Leveraging Locl

Learn how to leverage Locl, even if you aren't a tourism business.

We produce a biennial strategic plan to guide our work with key initiatives and measurements.

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