2021 Oregon Governor’s Conference on Tourism
June 15-16, 2021
We look forward to the travel and tourism industry gathering June 15-16, in a virtual setting, to celebrate past work, find new inspiration, deep dive educational topics, and look ahead as we rebuild and recover the tourism economy after a tumultuous year. Registration is open and this year’s virtual conference is free.
Register Here
Promotions
Burgerville is proud to partner with Travel Oregon and the Governor’s Conference on Tourism to offer all participants a taste of Oregon.
Since our first restaurant opening in 1961, Burgerville has proudly connected Northwest farmers, ranchers, and food producers to happy eaters. Our vision is for the Pacific Northwest to be the healthiest region on the planet. We do this by serving up delicious seasonal and local burgers, fries, and shakes made using ingredients from nearly 1000 Northwest family farms and ranches, including Oregon favorites like Alpenrose Dairy, Camas Country Mill, Carman Ranch, Champoeg Farm, Country Natural Beef, Face Rock Creamery, Jacobsen Salt, Liepold Farms, Our Table Cooperative, and Rogue Creamery.
By registering for the conference by May 26, you will receive a $15 gift card to enjoy lunch on June 16 or as you’re able. We will miss you joining us in person, but we encourage you to continue to support the resiliency of our local restaurants, incremental efforts can go a long way.”
Opening Session Keynote
How will travel and tourism look after COVID-19? What lasting changes will we see, and what other challenges may the tourism industry face in the near future? How do we lead destinations through and out the other side of the pandemic? Frank Cuypers, Senior Strategist at Destination Think, will unpack the future of travel and tourism after COVID-19, and the changes and opportunities that lie ahead. With so many aspects of the tourism industry shifting, we are seeing the need to evolve destinations, build resilience and reimagine how tourism can create a better world.
Following, Todd Davidson, Travel Oregon’s CEO will provide an overview of Travel Oregon’s 2021-23 Rebuild Strategic Plan, our commitment to ensuring our work is positively impacting racial equity in Oregon, how we are re-imagining the future and our hopes for you to join us in the process as we begin developing our next Transformational Strategic Plan.
Learn more about the sessions, panelists and keynote speakers for this year's conference.
Conference Breakout Sessions
Closing Session
Reflecting on the past: Building an equitable tourism economy for the future
The conference will close with a session that showcases tourism industry leaders as they reflect not only on the impact the pandemic has had on their businesses but also how they have continued to be committed to diversity, equity and inclusion (DEI) in their work. This past year, the pandemic and wildfires have challenged traditional business practices while at the same time, racial justice issues have been brought to the forefront. Join us as a hear stories from our tourism leaders and partners who have both championed DEI for their work and their communities. These conversations are meant to encourage you to utilize some of these thoughts and suggestions. Dive into and reflect upon your purpose and work, practice gratitude, and plan well for the years ahead.
Stakeholder Workshop: A Transformational Strategy for Oregon Tourism
Following the 2021 Oregon Governor’s Conference on Tourism on June 16, Travel Oregon invites you to join us for interactive workshop with our strategic planning firm, Destination Think, from 3:30-5pm.
As we launch into the development of Travel Oregon’s longer-range visioning and strategic planning effort, it is vital we hear from you: Oregon’s tourism industry. We would love to gain diverse perspectives that have the potential to drive change and help inform the foundation of our four-year transformational strategic plan. Your participation is crucial and valuable to help transform the future of tourism in Oregon. Register for the Stakeholder Workshop here.
Sign up for Travel Oregon’s Industry Newsletter to receive more conference information as it becomes available.
