Digital Marketing Boost Program
Marketing Assessments & Assistance for Tourism Businesses
Connecting with visitors online is important now more than ever, as consumers look to online listings, social media and business websites for trip planning, inspiration, and to confirm business operating hours and regulations before arrival. The Digital Marketing Boost program is designed to help businesses identify areas for growth in their digital marketing, then provide assistance to get a head start on implementing the recommended improvements.
The program is designed to be led by an entity with an existing tourism business audience, such as an RDMO, DMO, Chamber of Commerce, or Economic Development Agency. It is best suited for organizations that lack internal staff capacity or technical marketing expertise to offer in-depth marketing assistance in-house, as it is designed to utilize marketing consultants to provide direct support to a targeted group of businesses. The program engages consultants to conduct an assessment of each business’ digital marketing presence, educate businesses on the results, and provide direct support to improve their online presence and better reach customers.
Travel Oregon has created a Digital Marketing Boost Program Handbook to provide tourism industry partners a detailed methodology and links to templates to help execute their own Digital Marketing Boost project with support from or in collaboration with Travel Oregon.
Interested in learning more and gaining access to the program handbook and toolkit? Contact development@traveloregon.com.
Program Overview
What are the program objectives?
- Build awareness of business’ current, unique digital ecosystems and their impact.
- Educate, train and empower businesses in modern digital marketing fundamentals.
- Highlight potential opportunities for improving a business’ digital marketing, and provide actionable, prioritized and individualized recommendations.
- Assist businesses in implementing priority areas of digital upgrade needs.
- Prioritize access for small and underserved companies lacking resources for marketing modernization and enhancement projects.
What is included in the assessment?
The assessment includes review of business’ website, social media, review sites, Google Business Profile(s) and other relevant platforms.
What do participating businesses receive?
Outcomes for businesses include a summary report of assessment findings, 1:1 consultation and direct implementation support based on each business’ unique needs. View an example assessment findings report.
What do lead organizations receive?
Organizations leading a Digital Marketing Boost project will be able to offer extraordinary value for business constituents who lack budget or resources to tackle digital marketing improvements on their own. The resulting enhancements to participating businesses’ digital ecosystems will have positive impacts on visitor experiences in that destination by improving the quality and accuracy of key business information available online. Organizations will also receive a summary report of trends across all participating businesses that can inform future business assistance efforts.
What is the scope of a Digital Marketing Boost project?
The duration and scope of each Digital Marketing Boost project will depend on the budget, the number of participating businesses and the availability of contracted specialists, but organizers should generally plan on four to eight months in total for execution.
Budget for the project goes primarily to the contracted marketing specialists and project leads should plan on a minimum of $1,450 per business and a flat $3,750 in general program costs including onboarding of contractors, scheduling and administrative tasks. There are opportunities to scale the program for leaner or larger budgets.
Estimated budget ranges by number of businesses served:
- 10 businesses: $18,250 – $46,250
- 20 businesses: $32,750 – $88,750
- 30 businesses: $47,250 – $131,250