Wheel the World Toolkit
Travel Oregon has partnered with Wheel the World to make our state the first to achieve a statewide "Accessibility Verified" designation. This is a monumental step in our commitment to inclusive tourism, opening Oregon to a broader audience of travelers.
Campaign Overview
Travel Oregon and Wheel the World will launch a comprehensive marketing and communications plan on September 22. The campaign is designed for maximum impact and includes:
- Public Relations Focus: The initial push will be heavily driven by public relations to secure high-impact media placements across national, regional, and local outlets. We will be jointly pitching broadcast, print, and digital media, with a dual focus on mainstream news and publications dedicated to accessibility.
- Targeted Digital Campaigns: Travel Oregon’s marketing will target key West Coast audiences through digital channels. Our campaign will promote a wide range of accessible activities in each region, directing traffic to specially curated itineraries on TravelOregon.com.
- Strategic Partner Marketing: Simultaneously, Wheel the World will activate its own marketing efforts to its extensive subscriber base. This will include launching a weekly regional video series that highlights bookable, accessible experiences available directly on their platform.
- Content and SEO Strategy: We will be leveraging the “Accessibility Verified” designation to create new, optimized content that improves our search engine rankings for accessible travel queries, driving organic traffic to our site.
This partnership is a cornerstone of our strategic plan to drive economic growth by attracting new traveler segments and solidifying Oregon’s reputation as a leader in accessible, inclusive tourism.
Support this campaign by:
- Sharing the campaign assets on social media.
- Creating content that support Wheel the World assessed destinations within your destination.
Campaign Assets & Messaging Guide
VIDEOS: YouTube videos & regional documentary series to share:
- Oregon is for Everyone (Hero film – long version)
- Mt Hood & the Columbia River Gorge region film
- Portland Region film
- Willamette Valley region film
- Central Oregon region film
- Oregon Coast region film
- Southern Oregon region film
- Eastern Oregon region film
PHOTOS: BarberStock photography library by region
NOTE: Partners are able to use all of the images according to the usage noted within Barberstock. Each individual photo file has descriptions and licensing listed if users roll over the thumbnail photo and/or click the “Credit” and “Use Information” buttons.
- Mt Hood & the Columbia River Gorge
- Portland Region
- Willamette Valley
- Central Oregon
- Oregon Coast
- Southern Oregon
- Eastern Oregon
B-ROLL VIDEO: video compilations by region
NOTE: High-res B-roll files are available, please reach out to Mark Senffner (mark@traveloregon.com) if high-definition files are needed.
- Mt Hood & the Columbia River Gorge
- Portland Region
- Willamette Valley
- Central Oregon
- Oregon Coast
- Southern Oregon
- Eastern Oregon
Links to Accessible Road Trip stores on traveloregon.com for each region:
- Mt Hood & the Columbia River Gorge
- Portland Region
- Willamette Valley
- Central Oregon
- Oregon Coast
- Southern Oregon
- Eastern Oregon
Copy & Messaging Guide
Webpage content example:
- Asset: Umbrella/regional video + story
- Headline: Accessible Travel Guide to Oregon/Region
- Subcopy: Wheel the World is a travel platform that has partnered with Oregon and 43 of its communities, meaning a significant percentage of the state’s hotels, activities, transportation and restaurants have been reviewed and verified by accessible community travelers. These listings include detailed accessibility information and photos to help travelers plan their trip to Oregon with confidence. In fact, Oregon is the first Accessibility Verified state in the U.S., and the [INSERT REGION’S NAME] invites travelers of all mobilities to enjoy its outdoor splendor, culinary bounty and exciting cultural experiences. Here’s how to take an accessible road trip around [INSERT REGION’S NAME].
Social post example:
- Asset: Umbrella/regional video + story
- Headline: Oregon is Welcoming to All
- Subcopy: From forests and waterfalls to hot springs and beaches, check out these accessible travel itineraries to inspire your next Oregon adventure. (Tag @traveloregon and @wheeltheworld but no hashtag)
Co-Op packages from Wheel the World
Want to further boost visibility through awareness or drive traffic to your regional Wheel the World landing page? Co-Op packages available here: Wheel the World Boost Visibility Campaign Package.
Point of Contact for this opportunity: Andrés Villagrán, Head of Marketing, andres@wheeltheworld.com.
Questions? Contact Katy Clair (katy@traveloregon.com).
