Willamette Valley

In 2023, visitors spent $2.2 billion in the Willamette Valley which led to the direct employment of 22,910 locals.

In the Willamette Valley, farms, vineyards and forests reign supreme. This is a region where trails wind through old-growth forests to surging waterfalls and epic vistas, wine grapes grow on verdant rolling hills and scenic backcountry roads are dotted with historic covered bridges. These communities are tight-knit and chock-full of artisans. It’s easy to see why the region lures visitors from near and far.

Additional Resources:

• Learn more about the updated Regional Cooperative Tourism Program & Guidelines.
• If you’re uncertain which tourism region your town falls under, search with your zip code.