To better serve our industry partners, Travel Oregon and the Oregon Destination Association (ODA) have collaborated to capture a snapshot of the state’s current tourism landscape via a Destination Needs Report. This report presents the findings from a survey designed to identify the challenges, successes, and opportunities facing Oregon’s Destination Management Organizations (DMOs) today. The report summarizes data from 39 organizations across the state, this research provides insights on how regions are operating, funding their tourism efforts, and attracting visitors.
The primary objective of this research was to foster a deeper understanding of the DMO sector. The findings will directly shape future initiatives, investments, and programs by Travel Oregon and the ODA, ensuring support and services are aligned with the current needs of tourism organizations throughout the state.