We want to hear your perspective on tourism across the state as we work to improve the lives of all Oregonians.
- Fill out a short, anonymous survey by March 31, 2026 and be entered to win up to $1,000 in Amazon gift cards.
- The survey takes about 15 minutes.
- Your valuable feedback will be used to help encourage responsible travel practices and could shape the future of tourism in your community
Travel Oregon conducts biennial resident sentiment studies to provide comprehensive, quantifiable measures of tourism impacts in Oregon, measuring residents’ quality of life, perceptions of how tourism impacts their social, cultural, environmental and economic wellbeing, and overall support for tourism in Oregon. Travel Oregon uses the findings as Key Performance Indicators to monitor our progress against our 10-Year Strategic Vision.
Help us spread the word on the survey
If you would like to share the Resident Sentiment Survey with your network, here are three ways to share the survey:
- Share the survey with your consumer and staff email lists: We have provided this sample invitation for you to copy and paste into an email.
- Hang up flyers at your business
- Post the survey on your organization’s social media. Here is a sample post:
ARE YOU AN OREGON RESIDENT? [INSERT ORGANIZATION NAME] needs your help. In partnership with Travel Oregon, we want to hear your perspective on tourism across the state as we work to improve the lives of all Oregonians. Fill out a short, anonymous survey by March 31, 2026 and be entered to win up to $1,000 in gift cards. Your valuable feedback will be used to help encourage responsible travel practices and could shape the future of tourism in your community. Take the survey!
What we’ve learned: Past Resident Sentiment Study Results
Our findings suggest that residents in Oregon perceive that the benefits of tourism currently outweigh the drawbacks.
- Oregon residents score highly on the Perceived Quality of Life index, scoring 18.1 points out of a possible 25.
- Oregonians value the state’s natural resources and feel a personal responsibility to protect and share them.
- Most Oregonians agree that increased media awareness benefits Oregon and the state should promote itself.
- More than half of Oregonians are likely to recommend their community as a tourism destination.
2024 Resident Sentiment Study
Over 6,800 responses were collected with representation from all 36 Oregon counties
- Download the full report (PDF)
- Access the Dashboard
- Download the Crosstab by county (Spreadsheet)
- View the Presentation (YouTube)
2022 Resident Sentiment Study
Due to Travel Oregon’s strategic work to help Oregon thrive economically after the COVID-19 pandemic, We created Resident Sentiment, Visitor Sentiment and Economic Recovery reports together to evaluate the progress of Oregon’s tourism industry’s recovery efforts.