Capturing the Value by Keeping Local Seafood Local

The USDA has awarded The Oregon Coast Visitors Association $735,200 for a grant entitled, Capturing Value by Keeping Local Seafood Local.

This effort will expand the regional distribution network of smaller seafood and aquaculture producers on the Oregon Coast whose operating budgets are under $1,000,000 annually.

Comments from the USDA grant review committee stated that the “Grant makes a compelling argument to capitalize on tourism for local seafood sales.” This is because, based on the 2018 Visitor Impacts produced by Dean Runyan and Associates, visitors to the Oregon Coast spend $792,900,000 on food stores and food services annually, contributing tremendous amounts of new money to our local economy each year.

“Oregon’s fisheries are the lifeblood of our coastal and tourism economies—supporting jobs that families rely on, and supplying communities across our state and around the world with exceptional products and experiences,” said Senator Merkley. “As we continue to recover from the health and economic impacts of the COVID-19 pandemic, we must ensure that this crucial industry receives the support it needs to survive and provide for Oregonians and consumers around the country. I’m thrilled the USDA has recognized the important work the Oregon Coast Visitors Association Inc. does for both Oregon’s fishing and aquaculture industry, as well as our great state’s tourism industry. The grant OCVA has received will support its important work, helping to establish and strengthen the much-needed infrastructure for our fisheries to efficiently operate and thrive, and help our tourism industry bounce back stronger than ever.”

Additional comment from the review committees state the, “Project is already well poised for partners who share a current vision for what is needed to improve local seafood sales, impacting fisherman, processors, wholesalers and retailers.”

“If visitor spending and related economic development doesn’t support our residents and create resilient food systems even under distressing economic conditions, then what is the point of it,” states Marcus Hinz, Executive Director of the Oregon Coast Visitors Association (OCVA).

Anyone interested in the project can visit to learn more and seek out potential connections and alignment with this effort.

In the next few years, OCVA intends to raise $15 Million in additional investments to support this hyper-local seafood infrastructure project.  This will support the smallest of family fisher, processors and distributors to ensure enough seafood landed in Oregon, stays in Oregon to supply schools, hospitals, food stores, and of course Oregon Coast restaurants.

Media Contact:
Marcus Hinz, Executive Director, Oregon Coast Visitors Association
(541) 264-0543,

Additional Background:  

Oregon Coast Visitors Association
The Oregon Coast Visitors Association (OCVA) is the official Regional Destination Management Organization for the entire Oregon Coast as designated by the Oregon Tourism Commission (dba Travel Oregon). OCVA has the honor of working with coastal communities to align partnerships, destination development projects, and destination marketing with the vision of creating ‘a coastal utopia for all’. This includes coastal stakeholders, new and returning visitors, and the natural resources that make these coveted experiences so magical.

The tourism industry is one of the leading economic drivers that support businesses, agritourism, workforce, quality of life, and infrastructure on the Oregon Coast. Our mission is to inspire travel and strengthen collaboration to create and steward a sustainable coastal economy.

The Oregon Tourism Commission, DBA Travel Oregon
The Oregon Tourism Commission, dba Travel Oregon, is a semi-independent agency that works to enhance Oregon’s economy by developing world-class visitor experiences and providing information that inspires travel and conveys the exceptional quality of Oregon as a destination.

USDA Local Food Promotion Program Award
Funding for [Capturing Value by Keeping Local Seafood Local] was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant [21LFPPOR1029-00]. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.