This report presents the findings of a longitudinal study of Oregon residents conducted by Future Partners on behalf of Travel Oregon. More than 6,800 responses were collected across Oregon’s seven tourism regions between January and February 2024 using a combination of online panel surveys and partner-owned audience surveys to adults age 18+ who live in the state of Oregon. Of these, 1,800 responses were collected from residents who currently work for or own a business related to tourism. The primary objective of this research is to understand Oregon’s tourism workforce’s perceptions of tourism and the potential impact on their quality of life.
This new study measures:
• Perceptions of tourism among Oregon’s tourism workforce
• Perceptions of the impacts of tourism
• Quality of life
For more information on Resident Sentiment, view the results from the full 2024 study.