Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies and partners with others to develop research that will benefit Oregon.
See the latest research here.
2022 Oregon Visitor Profile
The Oregon Visitor Profile study was completed in collaboration with Destination Analysts, Travel Oregon, the Port of Portland and DMOs from across the state. This robust survey features data from over 15,000 Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics.2022 Oregon Visitor Profile
Together we strive to create a better life for all Oregonians.
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