OREGON OUTDOOR RECREATION INITIATIVE PHASE TWO SUMMARY REPORT
In fall 2017, key stakeholders came together to form seven action teams to help advance priority strategies for collective action. The seven action teams are listed below:
- Increase diversity in the outdoors
- Quantify the economic impact of outdoor recreation
- Develop a communications plans for responsible recreation
- Develop a statewide outdoor recreation network
- Develop a signature trails strategy
- Develop a statewide transportation strategy
- Create an office of outdoor recreation
In 2018, following extensive work with strategist David Sawyer of Converge, the Oregon Outdoor Recreation Initiative transitioned to a statewide network, now known as the Oregon Outdoor Recreation Network. Many leadership team members continued as active partners, a group of 25 individuals meeting quarterly to advise and help coordinate the activities of the network. As part of this process, a core leadership team of six individuals representing nine organizations was formed. The core team meets weekly and is convened by Travel Oregon which serves in a network management role. The goal of the core team is to help align resources and activities to ensure that the network achieves its shared purpose: ensuring access to world-class outdoor experiences for everyone.
In May 2019, Travel Oregon published a summary report to commemorate the results of the seven action teams and other activities related to the growing Oregon Outdoor Recreation Network.
Oregon is increasingly looked to as a leader in the outdoor recreation sector nationwide. A rich mosaic of public lands within the state forms a solid backbone for the various outdoor recreation businesses, coalitions and networks that are currently thriving. As the Oregon Outdoor Recreation Network evolves, many of the action teams underway will eventually complete the priority projects currently in motion, new action teams will be formed to help advance additional priority strategies, and we will begin to realize some of the five-year outcomes. As this work develops, the shared purpose of the network, ensuring access to world-class outdoor recreation experiences for everyone, will be our north star, along with the 15-year vision from the Phase I report. The emergence of regional outdoor recreation networks will foster greater communication and collaboration leading to the creation of new outdoor recreation opportunities, improved sustainable economic vitality for Oregon’s communities and ultimately make Oregon a world-class outdoor recreation destination for all.