Regional Cooperative Tourism Program

According to Oregon statutes, the Oregon Tourism Commission (OTC) may invest state dollars in Oregon’s tourism industry regionally, and will appropriate 20 percent of the state lodging tax revenue for use in cooperative regional and multi-regional marketing.

Significant time is spent working regionally and with local partners in an effort to optimize the economic impacts of tourism in Oregon. Planning summits and additional meetings aid in the development of effective regional strategies that encourage industry alignment.

Seven Regional Destination Management Organizations (RDMOs) recognized by Travel Oregon develop and submit regional plan proposals for use of state dollars for the Regional Cooperative Tourism Program (RCTP). By leveraging state dollars along with private and public resources, the RDMO’s work with Travel Oregon to bolster Oregon’s tourism economy.

The 2019-2021 Strategic Tourism Management Plans for each of the RDMOs were developed in alignment with Travel Oregon’s strategic planning process, RCTP Guidelines and extensive input from regional stakeholders.

If you’re uncertain which tourism region your town falls under, search with your zipcode.

Learn more about the Regional Cooperative Tourism Program & Guidelines.