Regional Cooperative Tourism Program

According to Oregon statutes, the Oregon Tourism Commission (OTC) may invest state dollars in Oregon’s tourism industry regionally, and will appropriate 20% of the state lodging tax revenue for use in cooperative regional marketing and development.

Seven Regional Destination Management Organizations (RDMOs), recognized by Travel Oregon, develop and submit regional plan proposals for use of state dollars for the Regional Cooperative Tourism Program (RCTP). By leveraging state dollars along with private and public resources, the RDMO’s work with Travel Oregon to bolster Oregon’s tourism economy.

The 2021-2023 Strategic Plans for each of the RDMOs are currently being developed in alignment with Travel Oregon’s strategic planning process, RCTP Guidelines and extensive input from regional stakeholders.

Stakeholder input has been captured via two main processes: The 2020 Oregon Tourism Industry Stakeholder Survey and the 2021 Oregon Tourism Engagement Sessions.

2021 Oregon Tourism Engagement Sessions

Engagement Session participants had the opportunity to review draft regional strategic plans as well as high-level statewide strategic priorities and share their insights and perspectives. The information collected from participants during these sessions is being used to inform strategies, tactics and key programmatic and funding decisions in 2021-23 strategic plans. See results found here.

If you would like to provide additional insight at this time, please complete your region’s feedback form linked below by May 3, 2021. If you missed your region’s session, access the recording, and download the presentations linked below:

View Current 2019-2021 Regional Plans:

View the Regional Cooperative Tourism Program 2017-2019 Biennium in Review.

If you’re uncertain which tourism region your town falls under, search with your zip code.

Learn more about the updated Regional Cooperative Tourism Program & Guidelines.