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A person uses binoculars, observing across a body of water. Tall grass surrounds them, with the distant shoreline and sky visible in the background.
Southern Oregon Coast by Justin Myers

Research

Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies and partners with others to develop research that will benefit Oregon.

A bartender serves wine, smiling while holding a bottle, behind a bar lined with filled glasses and wine bottles. Patrons chat, and the wall displays rows of taps.

View the 2024 Tourism Industry Partner Survey Results

The 2024 Oregon Tourism Industry Partner Survey was implemented in partnership with the state’s seven official regional destination management organizations (RDMOs) to elicit feedback from individuals and organizations linked to the tourism industry. Explore our statewide and regional reports and interactive dashboard to learn more.

2024 Oregon Tourism Industry Partner Survey

Together we strive to create a better life for all Oregonians.

$14.3 Billion

Total Spending

121,020

Oregon Jobs

$691 Million

State & Local Tax Revenue

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Economic Impact of Travel in Oregon

Research by Category

Photo of crabbing in Coos Bay by Justin Myers

Economic Impact

Man and woman looking at display by Justin Myers

Oregon Visitor Profile Research

A child with a red backpack walks across a narrow wooden bridge surrounded by dense, green forest vegetation.

Oregon Travel Statistics

Cyclists ride along a paved road, flanked by rocky, shrub-dotted terrain. Rolling hills extend into the distance, with a mountain range under a blue sky providing a scenic backdrop.

RCTP Dashboard

Sun shining through wooded forest

Oregon Wildfire Research

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Oregon Lodging Research

Baskets of fresh strawberries, blueberries, and snap peas are arranged on a red cloth, with a bunch of green dill in the foreground, creating a vibrant, fresh market scene.

Culinary & Agritourism Research

Kayaking at Jackson Kimball Park by Kamrin Nielsen

Outdoor Recreation Research

City skyline illuminated at dusk, buildings glowing with lights against a backdrop of distant mountains. The sky transitions from orange to blue, creating a serene and vibrant urban landscape.

All Research

We produce a biennial strategic plan to guide our work with key initiatives and measurements.

Read the Plan
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