Travel Oregon Awards More than $300,000 Through Oregon Wine Country License Plates Matching Grants

November 15, 2021
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The Oregon Wine Country License Plates Matching Grants Program has been awarding grants to local communities since 2015. As administrator of the funds, Travel Oregon is pleased to announce that 13 projects have been awarded a total of $306,761 in grant funding through the Oregon Wine Country License Plates Matching Grants Program.

Funded through revenue generated by the sale of Oregon Wine Country specialty license plates, this matching grants program helps advance wine and culinary tourism projects that improve and strengthen local economies and communities by growing and promoting Oregon’s tourism industry.

Submissions for this grant cycle were received in September and awarded projects will be completed by December 31, 2022.

Grant awardees and projects:
  • Applegate Valley Vintners Association ($21,000) to create and distribute an electronic press kit with brochure and marketing video to further promote their region and brand to media.
  • City of Dundee ($18,000) for a digital marketing and “curated itinerary” campaign targeting visitors from Seattle, Bend and the San Francisco Bay Area with the goal of driving visitors to Dundee for overnight stays.
  • Clackamas County Tourism and Cultural Affairs ($27,500) to develop a digital (English/Spanish) and printed Mt. Hood and Columbia River Gorge cookbook with recipes from local chefs using local ingredients to celebrate and promote the range of culinary experiences visitors can have in the region.
  • Dundee Hills Winegrowers Association ($20,000) to create a targeted direct mail campaign that will be incorporated into digital advertising and supported by social media efforts with a focus on driving travel during the slower season of Nov.-Apr.
  • Eastern Oregon Visitors Association ($11,075) to increase signage, create video and photo assets and conduct a radio and social media marketing campaign of Eastern Oregon’s farm trails.
  • High Desert Food and Farm Alliance ($8,936) to support a comprehensive spring marketing campaign, that includes creation and distribution of Spanish-language brochures to highlight the 45 farmers, ranchers and businesses that are part of Central Oregon’s High Desert Food Trail.
  • Oregon Coast Visitors Association ($6,000) for the production of two videos to promote the Wild Rivers Coast Food Trail.
  • Oregon Wine Board ($45,000) to redesign the Oregon wine industry’s consumer-facing digital website:
  • Oregon Wine Board ($4,000) to expand its image library by capturing new photos of winery/vineyard staff and more diverse consumers.
  • Oregon Winegrowers Association ($18,250) to host the Crush on Oregon event in Portland, showcasing participating wineries from Eastern Oregon, Southern Oregon, North Willamette Valley and South Willamette Valley.
  • Rogue Valley Vintners ($50,000) for development of a Rogue Valley Wine Country Discovery Wine Club, advertising and hosting a wine and culinary tourism media familiarization tour to help showcase what there is to taste, see and experience in the Rogue Valley.
  • Visit McMinnville ($50,000) to support the renowned International Pinot Noir Celebration’s shift to digital marketing, social media and an updated overall event experience to attract younger attendees.
  • Willamette Valley Visitors Association ($27,000) to collaborate with six food and farm trails in the Willamette Valley to create new and update existing online content and to host travel writers in a media familiarization tour.