The 2024 Oregon Tourism Industry Partner Survey, formally known as the Stakeholder Survey, was implemented in partnership with the state’s seven official regional destination management organizations (RDMOs) to elicit feedback from individuals and organizations linked to the tourism industry.
As Travel Oregon works toward its 10-Year Strategic Vision for tourism in the state, the results of the survey will help inform strategic direction for Travel Oregon and its regional partners to fulfill the strategic vision. The survey will also assist funding and programmatic decisions in marketing, grants, tourism-related infrastructure, visitor management, and more.
The survey was developed collaboratively by Travel Oregon, the seven RDMOs and RRC Associates and culminated in one statewide report and interactive dashboard linked above, and seven regional reports linked below. Access the dashboard to filter close-ended and open-ended responses by region, employment, demographics and more.
Regional Reports
- Central Oregon
- Eastern Oregon
- Mt. Hood & the Columbia River Gorge
- Oregon Coast
- Portland Region
- Southern Oregon
- Willamette Valley
The 2024 survey built on a framework of past partner surveys (formally called Stakeholder Surveys) conducted in 2018, 2020, and 2023. For access to the 2023 reports, please visit the links below. For access to older reports please reach out to Javier Parada Torres at javierpt@traveloregon.com.
2023 Statewide Report:
2023 Regional Reports:
- Central Oregon
- Eastern Oregon
- Mt. Hood & the Columbia River Gorge
- Oregon Coast
- Portland Region
- Southern Oregon
- Willamette Valley