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As work begins to develop a 2021-25 strategic plan that is responsive to Oregon’s ever-dynamic tourism economy, Travel Oregon and the state’s seven official regional destination management organizations, have launched a stakeholder survey (available in Spanish and English) to seek input from communities, local businesses and individuals that drive the state’s tourism economy. Information collected…

This report provides visitor spending attributable to travelers who visit a Travel Oregon Welcome Center during their trip. These estimates were produced using annual visitor spending estimates from the Dean…

As COVID-19 and additional unexpected crises hit the state, Oregon’s businesses have been severely impacted. Supporting small and medium sized businesses with training and engagements will be integral to the industry’s economic recovery. To assist businesses in making impactful actions towards reopening, recovery, and resiliency, Travel Oregon has created multiple trainings aimed directly at supporting…

Aug. 18, 2020 This forum presents effective ways to handle challenging customer situations, gives suggestions for successful consumer communication and shares ideas to help employees stay positive through 2020’s busy summer season. The featured expert, Dan McGarigle, owner of Pine Mountain Sports in Bend, Oregon discusses the following topics: Useful techniques to interact with difficult…

Aug. 4, 2020 This forum presents effective approaches specific to COVID-19 for sanitation, operations, and guest communication. The information is broken into the following categories: Context, technical, and ethical decisions: when and how to operate. ATTA guidelines: aims and technical foundations. Risk assessment and management plans, including ‘aggressive’ communication and consent. The featured expert, Fabio…

Oregon has faced compounding crises throughout 2020. Prior to the COVID-19 pandemic, Oregon’s travel and tourism economy was booming. In fact, 2019 marked the state’s tenth consecutive year of growth in travel-related spending and visitation. In 2019: Total direct travel spending was $12.8 billion, a 3.6% increase over 2018. Total travel-generated employment was 117,500, a…

July 23, 2020 Participants learned about trends and forecasts in destination marketing, heard about how Travel Oregon is preparing for recovery, and saw examples of how businesses are working to safely welcome back visitors. The intended outcome of this webinar is to ensure Oregon’s tourism industry has clear understanding of how to leverage Travel Oregon…

April 29, 2020 Travel Oregon’s CEO, Todd Davidson alongside Alana Hughson, Managing Director, Oregon Destination Association and Jason Brandt, President & CEO, Oregon Restaurant & Lodging Association, hosted an in-depth discussion to inform the industry of the efforts we’re making to address the needs of travelers, partners, stakeholders and residents in a time when up-to-date…