Crater Lake by Clayton Cotterell
2017-2019 Strategic Plan
In 2016, given the significant funding increase with the passage of Oregon HB 4146, mandated changes and the evolution of Oregon’s growing tourism industry, we embarked on a comprehensive engagement and insight process to gather input from industry partners, key stakeholders and staff to build our 2017-2019 Strategic Plan.
READ THE PLAN
Planning Engagement & Insight Process Timeline (2016)
- January-March 2016 – Regional Stakeholder Gatherings; Key Themes
- March 3, 2016 – Passage of HB 4146
- March 23-April 4, 2016 – Tourism Engagement Survey; Results (Statewide and Regional)
- May-June & October 2016 – Oregon Town Halls (22); Findings (Statewide and Regional)
- June-December 2016 – Legislative Transient Lodging Tax Workgroup
- August 2016 – Competitive Grants Work Group; Process/Takeaways
- August-September 2016 – Regional Cooperative Tourism Program Work Group; Process/Takeaways and Commission adopted guidelines
- August-September 2016 – Travel Oregon staff insight sessions; Takeaways
- October 27, 2016 – Travel Oregon Strategic Planning Leadership Summit; Full Presentations and Summaries from the Summit
Plan Feedback & Adoption Timeline (2017)
- March 21, 2017 – Draft Plan public comment period opened
- April 11, 2017 – Draft Plan presentation to Oregon Tourism Commission; Public testimony on plan
- May 1, 2017 – Draft Plan comment period closed
- June 20, 2017 – Commission adopted final 2017-2019 Strategic Plan in Bend
- July 1, 2017 – Strategic Plan went into effect