Building Back Better: Preparing NYC for a Stronger Future

As the travel and tourism industry continues to emerge from the devastation of a global pandemic, focus on building back better must be a foundational part of any recovery strategy. Join U.S. Travel and NYC & Co. for an in-depth look at how New York City is preparing for a responsible rebuild committed to sustainability, uplifting local culture, and inclusion initiatives, especially for populations hardest hit by COVID-19. How is messaging and market positioning evolving and what major lessons from the past year and beyond are driving change?