In early 2022, Travel Oregon released a draft transformational strategy for review and public comment. In response to input from the Oregon Tourism Commission (OTC), as well as public comment received, the OTC requested staff proceed with drafting modifications to the strategy and presenting a revised draft for review and consideration. To support staff in the revision process, provide feedback and continue industry engagement, a strategy review committee made up of three Oregon Tourism Commissioners and two industry trade association members – one each from Oregon Destination Association and Oregon Restaurant and Lodging Association – was formed.
After meeting with the committee several times this spring, discussing feedback and comments and deliberating revisions, Travel Oregon is pleased to release a revised draft 10-year strategic vision for review and public comment.
The online public comment period on the revised strategic vision is open May 24 to June 7. Commission review and action on the strategic vision will be made during the June 15 Oregon Tourism Commission meeting. The deadline to sign up to present public comment livestream during the commission meeting is June 10.